Specialist in creative project management. Strengths include project communications; optimizing project architecture & organization; schedule & budget tracking; and team management.
Background includes years of creative agency experience, coordinating projects for high-profile clients such as the LA Rams, UFC, and The Big Ten Network.
Training both creative and business. Education is a dual-master's degree, with an M.F.A. from the USC School of Cinematic Arts and an M.B.A. from the UCLA Anderson School of Business. Proficiencies include knowledge of 2D and 3D animation pipelines; musical composition and sound design; brand management and strategy; visual storytelling.
PROJECT MANAGEMENT – CREATIVE & BRAND
• Budget tracking & schedules
• Detailed notes and follow-through
• Research & audits (i.e., brand, competitive)
• Production pipeline (animation & live action)
• Google Suite
• Adobe Creative Suite (Ps, Ae, Id, Pr, Il)
• Asana (and quickly learns similar programs)
• Autodesk Maya
• Keynote; PowerPoint; Slides
RECENTLY PUBLISHED PROJECTS
Recently finished a tv network rebrand; still unpublished. The following are several of my other recently published projects while at Troika. The links below will open related publication in a new window:
• Big Ten Network Football & Basketball 2021-2022 Rebrand
Big 10 Network All Sport Spots
Laura has a master's in animation and digital arts from the USC School of Cinematic Arts and a bachelor's in computer animation from the School of the Art Institute of Chicago. Laura developed her writing skills with a bachelor's in English from the University of Michigan. She also received a master's in business administration from the UCLA Anderson School of Management to better understand and advise clients on business and branding strategies.
Consumer insights, qualitative and quantitative analysis, marketing analytics, consumer personas, data visualization
DESIGN & LAYOUT
User interface design, layout, wireframes, motion graphics, art direction, event design, presentation deck design
Video editing, motion graphics, storyboards; 3D modeling, character animation, compositing, motion capture
ANIMATION & FILM
Brand development, brand audits, competitive analysis, marketing strategy & analytics, data analytics, consumer insights; tone & voice
MARKETING & BRANDING
Writing, painting, drawing, pen & ink, graphic storytelling, copy-writing, copy-editing, sound design, music composition
LITERATURE & ARTS
Schedules, budgets, resourcing, bookings, agendas, project & deliverable tracking, client relations, deliveries