I received my MBA in marketing, and part of what appeals to me so much in the subject is its strategy, which involves gaining consumer insights, to learn who to target, what position to take, and what message to say.
The following are a few examples of strategic marketing pitches and similar work that I developed, both individually and working on teams.
Trader Joe's is a growing grocery chain that relies on publicity instead of paid marketing in order to grow brand awareness. In this "marketing strategy redesign," my MBA team offers TJ's a way to stay true to its brand while also generating engagement and buzz.
Before This Is Us was aired in fall 2016, my MBA entertainment marketing team developed marketing strategy for the show and presented our recommendations to NBC executives at their headquarters in Studio City, CA.
Below are examples of real-life cases that I worked on for marketing strategy and management.