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Marketing  &  BRANDING
Marketing Strategy

I received my MBA in marketing, and part of what appeals to me so much in the subject is its strategy, which involves gaining consumer insights, to learn who to target, what position to take, and what message to say. 

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The following are a few examples of strategic marketing pitches and similar work that I developed, both individually and working on teams.

PITCHES
Ted
Trader Joe's

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Trader Joe's is a growing grocery chain that relies on publicity instead of paid marketing in order to grow brand awareness. In this "marketing strategy redesign," my MBA team offers TJ's a way to stay true to its brand while also generating engagement and buzz.

This Is Us

Before This Is Us was aired in fall 2016, my MBA entertainment marketing team developed marketing strategy for the show and presented our recommendations to NBC executives at their headquarters in Studio City, CA.

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The Weekly Waffle

My MBA marketing team and I developed a marketing strategy plan for an original waffle truck business concept located on the 3rd Street Promenade in Santa Monica, CA.

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CASES

Below are examples of real-life cases that I worked on for marketing strategy and management.

Ford Fiesta
Ford wishes to successfully introduce the Ford Fiesta to the U.S. market after successfully competing overseas, however a lot of complications have emerged that make its marketing strategy difficult. My MBA team develops strategic recommendations for a successful publicity-driven launch.

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Harley Davidson
Harley Davidson is making record sales, though mostly to older, retiring adults. In order to secure the brand's future, the brand needs to be able to emotionally connect with Millennials and Generation Zs. I individually develop a marketing campaign to continue to build the brand for the next generation.

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An analysis of Ted's entertainment marketing and promotional tactics that led to its blockbuster success.

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