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During my MBA internship at Troika, a marketing/branding agency, I gained my experience developing re-branding campaigns for my clients, which heavily involved establishment of character archetypes, personas, brand audits, and competitive analyses. I love branding because it entails developing a persona and messaging that impacts consumer perceptions, similar to character development for storytelling.

The following examples are top-level samples from branding work. More in-depth examples can be found in my Marketing & Branding section.

Brand  Development:

Archetypes, Personas, Positioning, Brand Voice, Messaging & Communications

Brand Voice
Brand Messaging & Communications

(redacted for confidentiality)

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